The Architecture of Disruption

Philadelphia, PA
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November 16 - 18, 2017

The Changing Role of the CXO: An Immersive Learning Experience Curated by The Wharton School’s Knowledge@Wharton

Philadelphia, PA

November 16 - 18, 2017   Add To Calendar

Featuring a mix of immersive learning events including Thought Leader Conversations, Interactive Working Groups and Hands-On Experiences, this unique two-day event has been specially designed as a forum for you to discuss and share your experiences as you challenge yourself to explore the true Architecture of Disruption driving the future of business.


Key themes to be addressed as part of this event will include:

  • The Changing Business Environment and its Implications
  • Challenging your Mental Models
  • Scenario Planning
  • Idealized Design
  • Adaptive Experimentation


Venues and experiences to be explored during the event will include:

  • The Franklin Institute
  • The Museum of the American Revolution
  • The College of Physicians
  • Jon M. Huntsman Hall, The Wharton School, The University of Pennsylvania Campus


Featured Speaker: Jerry Wind, The Lauder Professor, Professor of Marketing
The Wharton School of the University of Pennsylvania

Jerry Wind

Dr. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 articles on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing.

Additional Participants Include:

  • Mukul Pandya, Executive Director/Editor-in-chief, Knowledge@Wharton Network, The Wharton School of the University of Pennsylvania
  • Nitin Rakesh, Chief Executive Officer and Executive Director, Mphasis
  • Kartik Hosanagar, John C. Hower Professor – Professor of Operations, Information and Decisions, The Wharton School of the University of Pennsylvania
  • Kathy Pearson, Adjunct Senior Fellow, Leonard Davis Institute of Health Economics – University of Pennsylvania, President, Enterprise Learning Solutions
  • Michael C. Quinn, President and CEO, The Museum of the American Revolution
  • Philip Mead, Director of Curatorial Affairs and Chief Historian, Museum of the American Revolution

The Architecture of Disruption is an invitation-only event. Our guests are top executives of the most innovative brands. Are you a senior executive from a major brand? If so, please contact Marketing Manager Rob Candiano to learn more about participating.

To Registration to this event is limited and it is expected to reach capacity quickly.

Reserve your space today.

Knowledge @ Wharton

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